![]() With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. Reduce manual auditing time and maximise your sales at every point of sale. View source version on businesswire.Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. All other marks are those of respective owners. For more information about Salesforce (NYSE: CRM), visit: MuleSoft is a registered trademark of MuleSoft, Inc., a Salesforce company. Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. To learn more about Trax visit About Salesforce ![]() Trax is a global company with hubs in the United States, Singapore and Israel. Many of the world’s top CPG companies, emerging brands, and retail leaders use Trax’s shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.Īs pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of artificial intelligence-powered solutions, autonomous data collection methods, and on-demand merchandising capabilities. Trax’s retail platform allows customers to understand and improve what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. This partnership allows our mutual customers to enable any team to integrate apps and data and automate business processes, to innovate faster and enable game changing customer and employee experiences." "The Connectivity Benchmark Report shows that integration challenges are slowing down critical digital initiatives for 88% of organizations. "Industries are facing new demands that push them to accelerate the pace of digital transformation," said Dan McAllister, senior vice president of global alliances and channels, MuleSoft at Salesforce. "Trax’s ability to digitize the retail shelf and provide trusted insights on current in-store conditions directly to sales teams through the Salesforce platform enables companies to make highly informed decisions about their retail strategies." "CPG and retail companies must seek greater insights to drive growth in an increasingly disrupted and competitive environment," commented Sunil Rao, vice president of consumer goods at Salesforce. By integrating real-time shelf data into their Salesforce platform, consumer goods companies can better harness the power of Salesforce’s Einstein AI technology to quickly identify the ‘next best action’ to ensure the highest value opportunities are always acted on. "Having Trax’s shelf data available within the leading CRM platform has the potential to be transformative for our shared customers and enable the next generation of sales calls."Ĭombining Salesforce CG Cloud with Trax’s computer vision capabilities via Trax will redefine how brands drive execution at the retail shelf. "Integrated access to trusted shelf data is a huge opportunity for CPG companies," said David Gottlieb, chief revenue officer, Trax. The Trax connector, accessible in Anypoint Exchange, will allow consumer packaged goods (CPG) companies to integrate their Salesforce Consumer Goods Cloud with Trax solutions and drive greater ROI from perfecting their retail execution. SAN FRANCISCO, February 08, 2023-( BUSINESS WIRE)- Trax, a leading global provider of computer vision solutions and analytics for retail, today announced it has joined the MuleSoft Technology Partner Program by releasing a MuleSoft Certified Connector for Trax. MuleSoft Certified Connector for Trax simplifies integration to Salesforce Consumer Goods Cloud and helps CPG companies create seamless digital experiences, faster
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